BRAND CONSULTING
GRAPHIC DESIGN
PHOTOGRAPHY
PRINT DESIGN
FILM AND VIDEO PRODUCTION
INTRODUCTION
Chariots4Hope is a faith-based non-profit serving low-income individuals and families in Omaha, Lincoln, and Grand Island, Nebraska, and St. Joseph, Missouri. Their mission is to demonstrate God’s love by providing reliable transportation.
Reliable transportation is critical to nearly every component of our daily lives. It provides the freedom we can so easily take for granted. For many of Chariots4Hope’s recipients, their lives have been derailed through challenging circumstances, which has removed their freedom found in reliable transportation. At Chariots4Hope, they award vehicles to individuals and families referred to them by an approved referring organization.
Capturing the raw joy of receiving reliable transportation.
Once an individual or family is approved to receive a vehicle, Chariots4Hope begins planning the awarding ceremony of the vehicle, a “blessing”. These blessings are a surprise to the recipient and include the referring organization, friends, family, Chariots4Hope’s staff and volunteers, jumpstart sponsors and local businesses.
Even though the recipient is aware they are approved for a vehicle and know a surprise blessing is coming, Chariots4Hope has continued to catch the recipients off guard. Their reactions are raw, each responding to receiving reliable transportation differently. There has been extreme joy, tears, laughter, disbelief. Some can’t wait to get in the vehicle, while others have just sat down in tears stuck in the lie they are not worthy of the gift. These blessings are a highly emotional event.
Filming the impact reliable transportation gives to those in need.
In Chariots4Hope’s infant years, Klar, Inc. was approached by Michelle, one of their founders, to produce a set of videos for their first annual gala. The videos produced were a set of 60-second recipient highlights for social media, as well as a short film of one of their first recipient, Angie. The film captured the story of Angie and the Jumpstart Sponsor, Hog Wild Pit BBQ, who provided the repairs for the vehicle. A second film was produced of ‘Rachel’s Story’, a vehicle donor, and her story of providing reliable transportation to a single mother. To see the recipient highlight videos, visit our YouTube page.
Beyond the Car, Chariots4Hope second annual gala.
Melissa’s Story was shown to the attendees at the Gala in two parts. Melissa is a recipient of a Chariots4Hope vehicle, prior to becoming a staff member with Chariots4Hope. She was the recipient of the vehicle donated by Rachel, who’s story was highlighted at the previous years
The second film was of a sign language performance performed at the end of the 2017 Gala. While the third film was released after the Gala of the poem that was written and read by recipient Destiny. She read the poem during the Gala.
Under the Hood, the 2018 Gala.
Under the Hood, Chariots4Hope third annual gala brought a filming challenge. The focus of the Gala was all the aspects of Chariots4Hope after a vehicle was donated. As the non-profit is people focus, our approach was to capture all the people involved in the process, everyone Under the Hood. With a slick voice over we captured over 50 people highlighting from the sponsors, donors, volunteers, pastors, staff, referring organizations and partners, all for the recipient to receive reliable transportation. Each day of filming was filled with joy hearing the stories of each person’s involvement in the organization.
The second video we produced was a time-lapse of a donated vehicle. When the vehicle was donated to Chariots4Hope it had heavy hail damage. The crew at Inter-Tech Collision replaced the roof, fixed the remaining hail damage, re-painted the vehicle restoring it to a like-new finish. The vehicle in the time-lapse was then presented to an unexpecting recipient at during the 2018 Gala.
The beginning of developing a clean, concise brand.
During the production design of the Under the Hood Gala, we needed to create a consistent visual look for their event. Staying near to the previous visuals design, we began to clarify the branding of Chariots4Hope. Previously their elements were dark in nature, not expressing the joy and freedom the organization provides to its recipients. Our designs kept with the previous branding feel while creating a more vibrant feel. Blacks were still used, however, in the Gala slide deck we added slides heavy in bright white and yellows. A hint of future branding efforts we plan on continuing through the years.
A simple project to share their redefined mission.
As we continue to work with Chariots4Hope, we are mindful of non-profit’s tight budgets. With future projects being added to our schedule, we are slowly providing a clear brand for the Chariots4Hope organization. We have brightened the yellow in the emblem, darkening the black and utilizing the emblem as a watermark on images. As well, we have begun to utilize a consistent typeface, all in the efforts to creating an extraordinary brand.
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“We were so impressed with Klar, Inc. and the incredible work they provided for Chariots4Hope. AMAZING work AND went above and beyond. We are so blessed to work with Klar, Inc. Highly recommend!”
Michelle Hurt, Co-Founder of the non-profit Chariots4Hope