In 2009, Joseph Saaid moved to Omaha, Nebraska from Sudan with his family. Taking an interest in photography during his teenage years, he began to perfect his skill behind the lens. Working with a variety of individuals and local businesses, he has had the privilege of helping them tell their unique stories through photos.

During University, Joseph started leaning towards fashion photography, needing a new mark to go along with his new photographic direction.

A fashionable mark to build a recognizable name.

The wordmark logo and emblem created for Joseph Saaid is clean, masculine, and strong. Placed on photography with proper clear space, the mark does not distract from the photo.

Joseph Saaid About him.


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Brand Development

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A simple palette to define his style.

Joseph Saaid’s brand relies on a simple color palette. The color palette is used for typography and all graphic elements, excluding his photography.

Primary Colors

Saaid Red

Pantone 485 C
RGB  225 | 38 | 28
CMYK  0 | 100 | 100 | 0
HEX #ed1c24

Saaid Black

Pantone Black C
RGB  51 | 49 | 51
CMYK  0 | 0 | 0 | 95
HEX #333333

Secondary Colors

Saaid Dark Red

Pantone 1805 C
RGB  196 | 22 | 28
CMYK  0 | 100 | 100 | 20
HEX #c4161c3

Saaid Dark Grey

Pantone Cool Gray 9C
RGB  118 | 119 | 123
CMYK  0 | 0 | 0 | 65
HEX #76777b

Saaid Light Grey

Pantone Cool Gray 1C
RGB  218 | 217 | 215
CMYK  0 | 0 | 0 | 11
HEX #dad9d7


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Web Design and Development

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Feeling confused or overwhelmed with developing your brand?

We will help you develop a clear brand for a strong, inspired, and passionate community.

Let’s Begin to Develop your brand.

“Klar, Inc. is truly committed to helping execute your ideas and doing it well. I would highly recommend working with them, they’re always professional and provide the highest quality of work.”

Joseph Saaid, Portrait and Fashion Photographer