BRAND IDENTITY
LOGO DESIGN
WEBSITE DESIGN
WEBSITE DEVELOPMENT
INTRODUCTION
In 2009, Joseph Saaid moved to Omaha, Nebraska from Sudan with his family. Taking an interest in photography during his teenage years, he began to perfect his skill behind the lens. Working with a variety of individuals and local businesses, he has had the privilege of helping them tell their unique stories through photos.
During University, Joseph started leaning towards fashion photography, needing a new mark to go along with his new photographic direction.
A fashionable mark to build a recognizable name.
The wordmark logo and emblem created for Joseph Saaid is clean, masculine, and strong. Placed on photography with proper clear space, the mark does not distract from the photo.
Joseph Saaid About him.
Logo
Sample Text
Emblem
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Brand Development
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A simple palette to define his style.
Joseph Saaid’s brand relies on a simple color palette. The color palette is used for typography and all graphic elements, excluding his photography.
Primary Colors
Saaid Red
Pantone 485 C
RGB 225 | 38 | 28
CMYK 0 | 100 | 100 | 0
HEX #ed1c24
Saaid Black
Pantone Black C
RGB 51 | 49 | 51
CMYK 0 | 0 | 0 | 95
HEX #333333
Secondary Colors
Saaid Dark Red
Pantone 1805 C
RGB 196 | 22 | 28
CMYK 0 | 100 | 100 | 20
HEX #c4161c3
Saaid Dark Grey
Pantone Cool Gray 9C
RGB 118 | 119 | 123
CMYK 0 | 0 | 0 | 65
HEX #76777b
Saaid Light Grey
Pantone Cool Gray 1C
RGB 218 | 217 | 215
CMYK 0 | 0 | 0 | 11
HEX #dad9d7
Typography
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Web Design and Development
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“Klar, Inc. is truly committed to helping execute your ideas and doing it well. I would highly recommend working with them, they’re always professional and provide the highest quality of work.”
Joseph Saaid, Portrait and Fashion Photographer