Why we hate website page builders and love custom-built websites.
Forget website page builders.
Why Our Marketing Agency Ditched Website Builders Completely!
Website page builders seem like a dream come true. With drag-and-drop interfaces, pre-designed templates, and the promise of a website built in minutes, these tools can be a tempting solution for those overwhelmed by the complexities of creating their company’s website.
But at Klar, we’ve moved away from using custom page builders like Elementor, Divi Builder, Beaver Builder, Wix, Squarespace, and others. And we’re not alone. Many professional web developers and agencies are walking away from these tools. The reason is simple! While page builders might seem like a quick and easy solution, they often come with hidden costs and long-term headaches that can outweigh their initial appeal.
The Allure of Page Builders
Before we get into the “why,” it’s helpful to understand the appeal of website page builders. These tools are like fast food for website creation. They are a quick and easy fix when you’re in a hurry.
Easy to use
Most page builders have a drag-and-drop interface, so you don’t need to know how to code. They make it possible for anyone to create a basic website.
Fast
With pre-designed templates and pre-built elements, you can get a website up and running quickly.
Affordable
Many page builders offer low-cost pricing plans, which makes them attractive to businesses on a tight budget.
However, we’ve found that these tools are not what they seem. The initial appeal can lead to long-term problems. A page builder is like a fast-fashion outfit, it might look good for a while, but it’s not built to last.
The Hidden Costs and Headaches
A page builder is not a magic solution. It can lead to issues in performance, customization, and long-term flexibility. A website is a digital asset, and just like a physical asset, you need to be concerned with its long-term value.
Performance
Page builders are often heavy and bloated with unnecessary code, which can slow down your website. Think of it like a car filled with junk. It will not run as fast or as smoothly as one that is empty. A slow website leads to a bad user experience, higher bounce rates, and lower search engine rankings.
Customization
Page builders often restrict your design options. Your website might end up looking like a million others that use the same template. It’s like wearing the same outfit as everyone else at a party. You lose your unique identity. Your website should be a reflection of your brand, not a copy of a template.
Security
Page builders can be more vulnerable to security threats because they are popular and use a one-size-fits-all approach. If a hacker finds a vulnerability in a page builder, they can exploit it across thousands of websites at once. A custom-built website has stronger security measures and is less likely to be a target.
Maintainability
Page builder websites can be difficult to update and maintain. The code is often disorganized and hard to work with. A simple change on your website can require a developer to spend hours trying to understand the code, which can increase your long-term costs. A custom-built website is like a tailored suit. It’s crafted with precision and can be easily altered as your needs change.
At Klar, we craft websites that work.
At Klar, we don’t just build websites; we craft digital experiences that are as strategic as they are effective. We believe in a custom approach to website development, building each site to our client’s unique needs and goals. We use custom WordPress development for the following reasons:
High-Performing
We optimize every aspect of your website, from image sizes to code efficiency, to ensure fast loading times. A quick website provides a smooth and enjoyable user experience and boosts your search engine rankings.
Customizable
Your website should be as unique as your brand. We build custom websites from the ground up, customizing the design, functionality, and content to your specific needs and brand identity. No templates, no limitations, just a tailored website that fits your business.
Secure
We take website security seriously. We implement robust security measures and industry best practices to protect your website from hackers, malware, and other online threats. Your data and reputation are safe in our hands.
SEO-Friendly
We build websites with search engines in mind. From keyword research and on-page optimization to technical SEO and content strategy, we ensure your website is developed for visibility and organic traffic.
Maintainable
We write clean, efficient code that is easy to understand and update, reducing long-term maintenance costs and making sure your website can grow and evolve with your business.
The long-term benefits of a custom WordPress website.
A custom WordPress website is a strategic investment in your business’s future. It’s a digital asset that will grow with you and provide a strong return on your investment.
- Return on Investment (ROI) That Makes You Smile: A high-performing, user-friendly, and visually appealing website is a powerful marketing tool. It can generate more leads, drive sales, and build customer loyalty.
- Performance That Sizzles: A custom website is built for speed and efficiency, ensuring lightning-fast loading times, improving the user experience, and boosting your search engine rankings, which in turn drives more organic traffic to your site.
- Strong Security: A custom website allows us to implement robust security measures that protect your site from online threats. It safeguards your data, protects your reputation, and builds trust with your customers.
- Flexibility to Grow and Evolve: Your business is constantly evolving, and your website should be able to keep pace. A custom website provides the flexibility to adapt and grow with your business, accommodating new features and design updates as your needs change.
Don’t settle for a website that blends in with your competition.
In today’s competitive digital market, your website needs to stand out. A generic website built with a page builder might get you online, but it won’t make a lasting impression or drive the results you need.
Invest in a custom WordPress website that is:
- Customized to your unique brand identity and business goals.
- Optimized for performance, security, and SEO.
- Built to adapt and grow with your business.