Integrated Marketing Partners is your complete external marketing department.
Is your business struggling to keep up with the ever-evolving marketing landscape? Are you tired of juggling relationships with multiple freelancers or agencies? Or tired of facing the high costs of an in-house marketing team? Klar provides your company a complete external marketing department solution with Integrated Marketing Partners by handling all your marketing needs with clarity and efficiency for a monthly retainer.
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Are you tired of juggling multiple freelancers and marketing agencies?
Klar’s Integrated Marketing Partners is your complete, outsourced marketing department. We provide a comprehensive suite of services, from branding and website development to content creation and digital marketing, all for a single, predictable monthly fee. Think of us as an extension of your team where we handle every aspect of your marketing strategy, so you can focus on what you do best, your business. With Integrated Marketing Partners, you gain access to a diverse team of experts, streamline your operations, and achieve your marketing goals with clarity and efficiency.
What is Integrated Marketing Partners?
Klar’s Integrated Marketing Partners functions as your complete external marketing department, providing a wide range of services for a single, predictable monthly retainer fee. You receive the full benefits of an expert marketing team without the overhead costs of hiring full-time employees, building or managing a marketing department, and the headaches of managing external providers, like freelancers and agencies. Integrated Marketing Partners is designed to keep your brand dynamic and responsive in the ever-evolving marketing landscape. Therefore, you stay on top of trends and technologies while fully optimizing your marketing spend, independent of paid search, paid social, and paid advertising.
Clarity through simplicity to develop the extraordinary.
Here’s how it works. You will receive:
Empowered Team
You gain access to a diverse team of marketing professionals, including strategists, content creators, designers, and digital marketing specialists. Think of them as an extension of your own team, dedicated to achieving your specific marketing goals.
Clear Strategy
We develop and execute a cohesive marketing strategy across all channels, ensuring consistent brand messaging and maximizing your return on investment.
Easy-to-Understand Services
Our services cover every aspect of your marketing needs, including:
- Branding and Design
- Website Design and Development
- Traditional and Digital Marketing
- Content Creation
Simplified Management
We handle all aspects of your marketing, from strategy and planning to execution and reporting, freeing you to focus on your core business operations.
Straightforward Budgeting
With a single monthly retainer fee, you can easily budget for your marketing expenses and avoid unexpected costs.
Monthly Reporting
You and your team will receive in-depth performance reports on website traffic, social media engagement and key metrics.
Integrated Marketing Partners is designed to provide businesses with a cost-effective, efficient, and results-driven marketing solution. We bring clarity, expertise, and a collaborative approach to every project, ensuring your brand achieves its full potential.
Choose from Three Simple Ways to Elevate Your Marketing
Clarify
$5,500/mo
Contract Length: 6 Month Minimum
The Clarify Stage provides the core marketing essentials for startups and small businesses with a limited budget, resources, and those needing a foundational marketing structure.
What is included?
- Branding:
- Logo design and basic brand guidelines development.
- Website:
- Basic WordPress website design and development, including essential pages.
(Home, About, Services, Contact)
- Basic WordPress website design and development, including essential pages.
- Marketing:
- On-Page Search Engine Optimization
- Basic Social Media Management
(Facebook, Instagram, LinkedIn)
- Content Creation:
- 2 Blog posts per month
- 3 unique social posts per week
- Monthly Reporting:
- Basic performance reports on website traffic, social media engagement and key metrics.
- Quarterly Strategy Session:
- 1-hour virtual session to review performance and plan upcoming activities.
Add-Ons
Website: Landing Page development and additional core website pages. (e.g., FAQ, Testimonials)
Content Creation: Increased Social media Management with increased posting frequency.
Cultivate
$12,000/mo
Contract Length: 12 Month Minimum
The Cultivate stage expands on the essentials for growing businesses looking to scale their marketing efforts, increase lead generation, and improve brand awareness.
What is included?
- Everything in the Clarify stage.
- Branding:
- Expanded brand guidelines with messaging and tone of voice.
- Website:
- Enhanced website design with advanced features (e.g., landing pages, lead capture forms)
- Marketing:
- Basic paid advertising campaigns (e.g., Google Ads, social media ads) with monthly budget management.
- Email marketing setup with welcome series.
- Email campaign development and management (e.g., welcome series, promotional campaigns).
- Advanced SEO strategies with off-page optimization and keyword research.
- Basic Google Ads and social media advertising campaigns.
- Content Creation:
- 4 blog posts per month.
- Increase of unique social posts per week, including stories and reels.
- Monthly Reporting:
- In-depth performance reports on website traffic, social media engagement and key metrics.
- Quarterly Strategy Session:
- 2-hour virtual session for in-depth strategy discussions and campaign planning.
Amplify
$25,000/MO
Contract Length: 12 – 24 months
The Amplify stage delivers a complete, high-powered marketing solution for established businesses with ambitious growth goals, seeking a full-service marketing department to provide advanced strategies, dedicated resources, and handle all their marketing needs.
What is included?
- Everything in the Cultivate stage.
- Branding:
- Comprehensive brand audit and refresh.
- Reputation management and online brand monitoring.
- Brand management and Cultural Development
- Website:
- Premium website design with advanced functionalities (e.g., e-commerce integration, custom features), ongoing website maintenance and optimization.
- Marketing:
- High-quality content creation across various formats (e.g., blog posts, articles, white papers, infographics, videos), advanced social media strategies with influencer marketing and community building
- Multi-channel digital advertising campaigns with conversion optimization.
- Advanced paid advertising campaigns across multiple channels, including retargeting and conversion optimization strategies.
- Automation implementation of marketing automation tools to streamline processes and improve efficiency.
- Content Creation:
- Advanced content marketing strategy with video production.
- Public Relations:
- Basic PR outreach and media relations support.
- Monthly Reporting:
- Comprehensive reporting with advanced analytics, data-driven insights, and strategic recommendations.
- Quarterly Strategy Session:
- Half-day on-site or virtual strategy workshop with dedicated team.
Understanding the Marketing Investment.
Integrated Marketing Partners is Klar’s solution that acts as your external marketing department. For a consistent monthly retainer, you receive the full benefits of an expert marketing team without the overhead costs of hiring full-time employees and the headaches of managing multiple agencies. This service is designed to keep your brand dynamic and responsive in the ever-evolving marketing landscape, ensuring you stay on top of trends and technologies all while fully optimizing your marketing spend.
Traditionally, marketing expenses encompass three main areas:
- Employee Payroll and Benefits
- Direct Marketing Costs (e.g. advertising, promotions, marketing tools, and printing costs)
- Agency and Freelance Costs
Klar’s service bundles all these components into one predictable monthly fee, providing you with a complete and seamless marketing department without the usual overheads.
Marketing Budget
While the average marketing budget sits around 5% of a company’s revenue, this figure can fluctuate depending on how they budget payroll. If the marketing budget includes salaries and benefits for the marketing team, the percentage can jump to 10-15%. For instance, a company making $5 million might allocate $250,000 for marketing (5%). However, if they hire a Director of Marketing with a total cost of $257,000 (including benefits), the marketing budget as a percentage of revenue would effectively need to be higher to cover both.
Employee Wages and Benefits
Creating an in-house marketing department requires recruiting and retaining talented individuals across various marketing disciplines (SEO, content marketing, social media), branding, website development, and website management, becoming a significant time and resource investment. Beyond salaries, additional employer costs exist, such as payroll taxes, benefits (health insurance, paid time off), and recruitment fees. Per bls.gov, as of June 2024, the total employee compensation breakdown is 70.3% wages and 29.7% employee benefits. Below is a breakdown of four marketing employee wages to benefits:
| Employee Role | Salary Range | Median Wages | Total Cost Including Benefits |
|---|---|---|---|
| Director of Marketing | $140K-220K | $180K | $257K |
| Marketing Specialist | $54K – $96K | $75K | $107K |
| Graphic Designer | $30K – $70K | $55K | $78K |
| Social Media Coordinator | $45K – $80K | $85K | $82K |
| Total Employees Compensation | $524K |
Agency Costs
Managing a fragmented marketing approach with separate freelancers and agencies for each service, such as social media, SEO (Search Engine Optimization), website development, graphic design, and more, can lead to several challenges. These challenges can include:
Communication Silos
Disjointed communication between agencies and freelancers can lead to inconsistent messaging and missed opportunities for cross-channel synergy.
Inefficiencies and Duplication
Fragmented efforts might result in redundant work and wasted resources across different agencies.
Measurement and Attribution Challenges
Tracking the overall impact of your marketing efforts becomes complex when results are scattered across multiple agencies and freelancers.
Higher Overall Costs
Managing multiple vendors can incur additional overhead costs associated with contracts, negotiation, and project management.
The value Klar brings to your marketing.
Managing an in-house marketing team can be expensive, but Klar offers a more cost-effective solution. Our Integrated Marketing Partner service provides access to a team of professionals for a fraction of the cost, potentially saving you up to 50% on your marketing budget. The full benefits are:
Cost Efficiency
Hiring a full in-house marketing team can be costly, especially when you factor in wages and benefits, which the Department of Labor estimates to be 30% of an employee’s gross wages. With Integrated Marketing Partners, you get a fully functional marketing department for a fraction of the cost. Additionally, traditional in-house marketing can consume up to 10% of your revenue when combining employee costs, marketing budget, and agency fees. Klar’s model allows you to allocate only 5% of your revenue to marketing, with 2% covering service fees and 3% for marketing spend, resulting in a potential 50% cost savings.
Expertise and Resources
Gain access to a diverse team of experts, including a Director of Marketing, Marketing Coordinator, Graphic Designer, Social Media Specialist, and Developer. This broad spectrum of skills ensures that every aspect of your marketing strategy is professionally managed.
Simplified Management
Avoid the headaches of managing multiple employees, projects, and agencies. Klar handles everything, from strategy to execution, freeing you to focus on your core business operations.
Comprehensive Services
Our service covers everything from SEO optimization to social media management, eliminating the need to juggle multiple external providers.