Klar, Inc. empowers your business with Traditional and Digital Marketing.
Your marketing efforts are more than a social media post to your potential consumer. It is various efforts that builds brand awareness, provides lead generation, and creates the potential for customer engagement and retention. Digital marketing lets you stay connected with your customers empowering them to make clear purchasing decisions and providing informative analytics to better understand your market and consumer.
Marketing that empowers business leaders to make clear decisions and stay mission-focused.
Marketing is essential to any business strategy, as it allows businesses to promote their products or services to potential customers. At Klar, Inc., we believe clarity is the key to any concept, idea, or project success.
We empower, support, and collaborate with our clients to develop extraordinary marketing strategies catering to their needs. In this ever-evolving marketing world, businesses often face the dilemma of choosing between traditional and digital marketing. Our team can guide you in choosing between these two approaches for your business.
Clarity through simplicity to develop the extraordinary.
Traditional Marketing vs. Digital Marketing
Tried and true methods with traditional marketing.
Traditional marketing encompasses a wide range of offline promotional methods that have stood the test of time. These methods include event marketing, tradeshow support, direct mail campaigns, print advertising, radio spots, and more.
Harness the power of the internet with digital marketing.
Digital marketing leverages online platforms and technology to promote your business and engage with your target audience. Our digital marketing services include search engine optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, email marketing, and more.
Traditional marketing includes tactics such as print advertisements, billboards, radio and television commercials, and direct mail campaigns. These methods have been used for decades and have proven to be effective in reaching a broad audience.
Print advertising and Billboards
Print advertising and billboards are powerful traditional marketing tools that can effectively reach a wide audience. While digital platforms have gained popularity, print advertising still holds significant value in capturing attention and conveying brand messages.
Event marketing involves creating and executing events that promote a business or product. These events can range from product launches to grand openings and trade shows. Event marketing is an excellent way to create brand awareness and engage with potential customers in a fun and interactive way.
Tradeshow support involves designing and executing a strategy to make the most out of a trade show event. It includes booth design, promotional materials, and pre and post-show marketing efforts. Tradeshow support is an excellent way to create a lasting impression with potential customers and generate leads.
Direct Mail Campaigns
Direct mail campaigns involve sending printed promotional materials, such as brochures, flyers, and postcards, directly to potential customers via mail. Direct mail campaigns are a targeted marketing method that can be highly effective in generating leads and sales.
Digital marketing refers to various marketing strategies and technologies to connect with consumers online. It’s an essential part of online marketing, offering countless benefits in reaching and engaging with your audience. It includes online strategies like emails, website pop-ups, and YouTube advertisements, but it can also encompass select offline activities.
Digital marketing allows organizations to build their brand identity. Understanding and following specific guidelines are key to optimizing your brand’s digital marketing journey.
Search Engine Optimization
Search Engine Optimization (SEO) is optimizing a website to improve its visibility in organic or non-paid search engine results. It involves employing various techniques, including using keywords, creating quality content, and using effective links to make a website more attractive to search engines like Google. The goal of SEO is to increase web traffic, improve brand visibility, and contribute to the overall success of an online presence.
Email marketing is a digital marketing strategy that involves sending emails to prospects and customers to engage them, boost conversions, and retain their business. It’s a highly personalized form of communication that can be tailored to customer actions, ensuring relevant information is delivered. With its ability to provide a return on investment, email marketing is both a cost-effective and valuable tool for nurturing customer relationships and promoting brand loyalty.
Pay-per-click (PPC) is a digital marketing model where advertisers pay a fee each time their advertisement is clicked, essentially buying visits to their site rather than earning them organically. It’s often associated with first-tier search engines where advertisers bid on keyword phrases relevant to their target market. Widely used for driving immediate website traffic, PPC campaigns provide an effective way to reach potential customers quickly and test the effectiveness of marketing messages.
Social Media Marketing
Social media marketing uses social media platforms to promote a product or service and engage with a target audience. It involves creating and sharing content, including images, videos, and updates, to achieve marketing and branding goals. This powerful tool boosts visibility, heightens brand awareness, and facilitates direct customer interaction, fostering relationships and driving customer loyalty.
Creating authentic connections with simple brand touchpoints.
Company cultural marketing refers to a strategy where a company utilizes its own culture, values, and mission as a tool for marketing and promoting its products or services. The company’s culture forms an integral part of their brand identity and using this in marketing efforts helps create authentic connections with customers. This approach aids in building trust, fostering brand loyalty, and differentiates the business in the marketplace by expressing the organization’s unique identity and ethos.
Empower Your Brand with an External Marketing Department
We provide businesses with a complete external marketing department, a cost-effective solution that offers expertise across various key areas, including marketing, branding, website design and development, and content creation. Our outsourced marketing approach equips you with a professional team without the substantial overhead associated with an internal team.
Your Dedicated Marketing Team
As your external marketing department, think of us as an extension of your team. We manage everything from developing your branding to marketing strategies to executing the marketing plans, ensuring your marketing efforts succeed. We create engaging content to capture your audience’s attention, keeping your brand at the front of their minds.
We develop, manage, and oversee your brand with clean, thoughtful design. Our branding services include brand creation and development, rebranding, brand management, logo design, general graphic design, print and advertising design, and more.
We design and develop custom responsive websites consistent with your visual brand messaging and business goals. Our website services include custom website design, responsive website developments, and website hosting.
We provide traditional and digital marketing to support your sales efforts. Our digital marketing services include search engine optimization, social media management, email marketing, and more.
We create simple, easy-to-understand content that aligns with your company objectives and brand that can be recognizable within your organization and by consumers. Our content creation services include copywriting, photography, video production, and more.
clear advantage in marketing.
Klar presents a cost-effective solution to the high expenses related to maintaining an in-house marketing team by offering an external marketing department. Klar’s team of professionals provides marketing strategies to take your brand to new heights while delivering significant cost savings. With Klar, you can focus on your core business and leave your marketing needs in our hands, ensuring your brand reaches a market position fueled by our expert-driven growth strategies.
Maximize Value, Minimize Cost
In today’s competitive marketplace, having an in-house Director of Marketing can lead to substantial annual costs, ranging from $115K to $195K and beyond for the director alone, not including any additional support staff. Choosing Klar as your external marketing department offers access to our top-tier team of experts and presents a massive cost-saving opportunity. You get the benefits of a fully-staffed, highly experienced marketing department without the big price tag.
Professional Expertise, Business Growth
At Klar, we combine marketing knowledge with industry insights to deliver strategies that propel your brand forward. Our external marketing department service simplifies the complex, allowing you to focus on your core business, knowing your marketing is in expert hands. Our goal is to provide unrivaled marketing services that drive business growth and carve a distinct position for your brand in the marketplace.