How a New Logo and Great Photos captured the ShercoSean brand.

Omaha-based YouTube creator, ShercoSean, known for his engaging moto vlogging in collaboration with Fooligan, needed a distinctive brand identity. Klar, Inc. designed a unique logo for him, incorporating elements from Fooligan’s brand and ShercoSean’s preferred motorcycles’ colors, blue and purple. The dynamic brand image was further emphasized with close-up, action-filled photography to provide an immersive visual experience for viewers.

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Introduction

ShercoSean is a YouTube content creator based in Omaha, Nebraska. Sean found early success in his online entertainment career while riding with Fooligan, a moto vlogger and content creator. ShercoSean’s name came naturally to fellow riders and his audience. His bike of choice is an off-road motorcycle manufactured by Sherco.

Logo Design

A wordmark design for wheels up on the dirt or the streets.

Sean rides two primary motorcycles; a purple Honda Grom named Prince and a blue Sherco trails bike. With the logo design of Fooligan completed and ShercoSean’s consistent appearances in Fooligan YouTube videos, we decided to keep some similar elements yet unique to Sherco. We chose to use the same base typeface, and stroke around the typeface, and a simple two-color palette of blue and purple on a gradient. A mark that compliments his friend’s brand while being able to stand alone.

Color Palette

A simple color palette to bring two favored motorcycles into one logo. 

ShercoSean rides two motorcycles regularly, a custom purple Honda Grom with a purple headlight bulb and a blue Sherco tails bike. We chose a color palette to compliment these two bikes and used them primarily as a gradient on marketing material. 

Photography

Capturing the rider up close and personal.

A photo may speak a thousand words, but what if the image screams those words? When photographing ShercoSean, we wanted to be right in the action. We chose to use both a 24mm and 50mm lens while sometimes only inches away from the stunts to give unique perspectives for the viewer.