Supporting YouTuber Fooligan with creative services.
Fooligan, a YouTube content creator known for his moto vlogs, has built a large following with over 1.65 million subscribers since his start in 2015. Collaborating with our team, Fooligan revamped his brand with a new logo, color scheme, and a simplified website. Our partnership offered him flexibility in design decisions and has extended to product creation and brainstorming new brand ideas. Additionally, we contributed to his content via distinctive initiatives like filming videos for a Grom Mario Kart and revealing a makeover of his Honda Grom motorcycle.
Fooligan, a YouTube Content Creator, joined the YouTube community in 2015. In a ridiculous fashion, Fooligan released his first moto vlog video in the winter month of December. Having a personal connection with the entertainer, we reached out to him to discuss his aspirations with his YouTube channel with a subscriber count of 219 at the time.
During the review of his channel, we noticed some design discrepancies. We recommended they be corrected before he gained national and international recognition for his ridiculous antics. Working closely with Fooligan, we designed a new original logo, brand colors, and a simple one-page website. Fooligan Moto Vlogs quickly began to capture the attention of the moto vlog community, as well as his home city in Nebraska, with his foolish antics and now has a subscriber count of over 1.5 million.
The inspiration for the Fooligan logo.
Fooligan began his YouTube career riding the streets of his hometown, Omaha, Nebraska, on his 2015 Honda Grom. Throwing a nod to Honda and their brand colors, we designed his logo and brand colors to compliment the primary Honda red.
Creating the freedom to make brand decisions.
In creating a brand for Fooligan, we wanted there to be freedom to make design decisions best for the community he was building, his subscribers, and his followers. To accomplish this, we provided some minimal brand guidelines. Then, throughout the years we discussed his progress giving guidance to the creative direction. During those discussions, we created products and continue to discuss new product ideas for his brand.
A simple website to diversify the digital traffic.
The majority of his web traffic is on YouTube and social media, so we created a simple one-page website. The website displays his latest video, sponsorships, social media handles, and a link to his store, a one-stop for everything Fooligan.
Filming the ridiculous antics of a YouTube Content Creator.
We presented some crazy ideas during brainstorming content ideas with the YouTuber. One, in particular, stood out, Grom Mario Kart. With a group of his friends and their Honda Groms, we traveled to Des Moines, Iowa, to film at an undisclosed go-kart facility. We had a multicamera setup, a total of 11 camera’s to capture the race. The project was fun for us to film, but also for the motorcyclists in the film. It’s not every day you can ride a Honda Grom on a go-kart track.
The second film produced for Fooligan was the makeover reveal of his Honda Grom, known as Kevin. Previously Kevin was painted yellow and black and named after one of the minions from Despicable Me. Over the winter months, his motorcycle received an overhaul with new parts and a paint scheme to match his primary brand color of red. Utilizing an empty warehouse, we filled the space with some haze, small lighting and filmed a close-up reveal of Fooligan’s Grom, still named Kevin. <link>